ValiDeck began in 2016 as an idea to make Internet search meaningful and trustworthy. We observed that most online reviews could not be trusted because they were submitted without reliable authentication. Our early approach linked each review to the verified identity of the submitter (e.g., phone number) to improve authenticity. As global privacy frameworks evolved — especially with Europe’s GDPR — it became clear that tying personal identity to user-generated data would conflict with what people actually wanted. Internet users wanted a platform where their personal and confidential data was protected from unauthorized use. To make this possible, we repurposed the tokenization standard widely used in the payment card industry and linked it to a loyalty program that we called the Token-based Loyalty Program.

In 2019, we submitted a PCT/International patent for this concept as a follow-up to our US patent containing the Smart Wallet invention. The PCT/International patent remains at the heart of our business model. It powers the ValiDeck search engine and enables businesses to deliver superior customer service through market insights and merchant loyalty programs — all while preserving customer privacy through tokenization, instead of personal identifiers. This evolution reframed our mission: rather than verifying people, we verify events and structures. By combining privacy-first tokenization with cross-merchant analytics, ValiDeck delivers trustworthy insights without compromising individual control of data.